Brand Loyalty > Money Saving = This Gen Y-er.
I'm a Gen-Yer. And although I love it, I don't always love the advertisements geared to me. Think about it. Advertising and messaging all pushes us to buy the non-estentials.
Since this is my first year living on my own in a real apartment, where I have to use cash instead of a student I.D. to buy food. My wants and needs are changing. Just a few months ago, it was clothes shopping all the way, now it's grocery shopping. And I'm not the only one in this shift.
I now care about saving money some what. I care about what I buy. I care about what's left in my bank account.
Now while I am among the 72% of those under 34 have printed or downloaded a coupon, money saving isn't my primary reason on buying products. I have no problem spending the extra dollar or two to buy a brand I am familiar with. That's right, in my world, brand loyalty comes first. In fact, the numbers are 37% of 18- to 29-year-olds buy based on brand.
While advertisers, marketers and PR are people are struggling to figure out how to see to my generation, I can tell you this... we buy household products too, and we aren't all moms.
Stat sources: AdAge
Photo source: Jemrock's Flickr
